Year: 2024 Role: Lead frontend developer, Project manager
Nutricbistro, a healthy meal delivery service, presented a unique challenge: it was a project inherited from another agency. As a one-woman team, I took on the responsibility of revamping the frontend, ensuring accessibility, SEO, optimization, and e-mail marketing integration. Subsequnetly I added the role of a project manager where I was directly consulting the client.
Technologies
NextJS, React, Typescript,
Libraries
Redux, Final-form, Lodash, Smartemailing, GTM, Meta Business Suite,
Tools
Gitlab, Asana, Vercel, DigitalOcean
Joining this project as the lead frontend developer, I had to quickly grasp the project's intricacies and start addressing client requirements within a tight timeframe.
The application's architecture was largely in place, but the code needed optimization and refactoring. Simultaneously, I had to fulfill client demands, carefully evaluating whether to retain existing logic or refactor specific sections within the given time constraints.
Code refactoring and cleanup using newest technologies and correct coding standards
E-mail Marketing Implementation
SEO Optimization - speed, accessibility, rich snippet application structure
Client Communication and Relationship Building: Established strong communication channels with the client, fostering trust and collaboration.
Prioritization and Time Management: Prioritized tasks efficiently, ensuring timely delivery within a demanding schedule.