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Nutricbistro

Year: 2024 Role: Lead frontend developer, Project manager


Nutricbistro, a healthy meal delivery service, presented a unique challenge: it was a project inherited from another agency. As a one-woman team, I took on the responsibility of revamping the frontend, ensuring accessibility, SEO, optimization, and e-mail marketing integration. Subsequnetly I added the role of a project manager where I was directly consulting the client.


Technologies

NextJS, React, Typescript,


Libraries

Redux, Final-form, Lodash, Smartemailing, GTM, Meta Business Suite,


Tools

Gitlab, Asana, Vercel, DigitalOcean


 

Joining this project as the lead frontend developer, I had to quickly grasp the project's intricacies and start addressing client requirements within a tight timeframe.


The application's architecture was largely in place, but the code needed optimization and refactoring. Simultaneously, I had to fulfill client demands, carefully evaluating whether to retain existing logic or refactor specific sections within the given time constraints.


  • Code refactoring and cleanup using newest technologies and correct coding standards

  • E-mail Marketing Implementation

  • SEO Optimization - speed, accessibility, rich snippet application structure

  • Client Communication and Relationship Building: Established strong communication channels with the client, fostering trust and collaboration.

  • Prioritization and Time Management: Prioritized tasks efficiently, ensuring timely delivery within a demanding schedule.




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